Home Sellers Guide

PICKING A REALTOR

Picking a realtor can seem a daunting task. That's why at Bradford Real Estate we make sure our Affiliate Brokers are meeting all your needs and more. We encourage our clients to shop around and interview many realtors to find the best fit possible. That's why we are having compiled a list of helpful questions to consider when picking your realtor.

QUESTIONS FOR YOUR REALTOR

1. Are you a full-time Realtor?
2. Are you a licensed Broker in the state of TN?
3. Do you have a full-time assistant?
4. Do you have a marketing department?
5. Do you offer an Open House option?
6. Do you offer local MLS service?
7. Do you have access to a national marketing network?
8. Do you have a personal website?
9. Do you have a presence on REALTOR.com, Trulia or Zillow?
10. Do you have a professional photographer?
11. Will you take full-color digital pictures including a virtual tour?
12. Do you provide a 24/7 info line (call capture) option?
13. Will you provide a written marketing strategy?
14. Do you offer a lockbox service?
15. Do you have any educational designations?
16. Do you market with highly visible advertising?
17. Do you invest thousands of dollars monthly in promoting your listings on the internet?
18. Do you offer a home warranty for buyers and sellers?
19. Do you offer weekly status updates?
20. Do you have references I can contact?

MARKETING TOOLS

Here at Bradford Real Estate, we use all the latest and greatest marketing materials and strategies available to ensure your home entices all potential buyers. See the list below of some of our potential marketing tools:

SIGNAGE

Each listing will have a Bradford Real Estate sign on the property.

Your sign has the Bradford Real Estate 24 / 7 Info Line phone number that potential clients can call to receive an information message about your property. This also serves as a call capture service which provides us with the potential buyer’s phone number immediately, so we can follow up with them to provide additional information or schedule an appointment to show them your property.

SOCIAL MEDIA

You can view listings using Facebook, Twitter, Pinterest, and Instagram. We provide and invest in extensive Search Engine Optimization marketing to boost your listings on the internet.

INTERNET

We have an extensive web page where all of our listings are posted at Bradford Nashville Property Search.

Each listing includes still photos and a virtual tour. There are also several points of interest to educate and inform people depending on their needs: All of our listings are also posted on Realtor.com, Trulia.com, Realtracs.com, Postlets.com, and Zillow.com.

NEIGHBORHOOD NOTIFICATION

We will send a postcard out to about 75-100 of your closest neighbors, letting them know that your home is on the market in case they know of someone wanting to move to your neighborhood. Once we have sold your home, we will send a follow-up postcard letting them know that your property has sold and that they have a new neighbor!

HOME STAGING

Homes professionally staged sell 50% faster and for an average of 10% more than homes that are not staged. Buyers form an opinion about your home within the first 30 seconds of walking in the door. Many need to experience that “at home” feeling in order to gain interest in your home. We can set you up with a professional interior designer so that when touring your home, buyers will experience the emotional connection points that will make them say, “Wow, this is the ONE!”

PROFESSIONAL PHOTOGRAPHY

We hire experts who master the creative side of photography such as angles, perspectives, and composition. They have complete knowledge of the technical side of exposure, HDR, supplemental lighting, color matching, and exposure blending.

FLYERS

Using our beautiful professional photographs, we will design flyers that will showcase your home in the best light. Flyers will also be distributed at Open Houses and left at your home for people to take after showings.

VIRTUAL TOURING

Virtual tours, also known as reality experiences, increase awareness, online traffic, quality leads, and in-person visits.

CREDIT REPAIR

We offer a comprehensive approach to repairing and restoring credit so that our clients or potential buyers can be approved for a home loan.

VALUE-ADDED SERVICES

• Team service 7 days a week
• 14+ years of licensed experience
• Weekly status updates
• Appointment center - open 7 days a week
• Potential buyers can schedule a tour 24 hours a day!
• Sentri lockbox service for safety and convenience

BUYER'S WISH LIST

When selling your home it is important to recognize the buyer’s perspective as well. Potential buyers have their list of wants and must-haves and we want to be sure your listing gives the best picture possible of what your home has to offer. See below a list of common home specifics and details that buyers may be looking for:

HOME SPECIFICS

• Price Range
• Number of Bedrooms / Bathrooms
• Square Footage
• Architectural Style
• Lot Size / Acreage
• Garage
• Fireplace
• Pool
• Fence
• Bathtub vs. Walk-In Showers
• Carpet vs. Hardwood Floors
• Age of Home
• Neighborhood / Area
• School District
• Residential / Condo
• Pet-Friendly
• HOA Fees
• Finished Basement